The Fredericksburg Christmas Parade is a favorite community tradition in downtown Fredericksburg, VA. Its mission is to provide a traditional community celebration with a focus on safety and accessibility.

Thousands of people attend the parade each year and the marketing reaches tens of thousands in the months before the event. Sponsor this year’s parade and expand your business brand awareness here in our community.

Download: 2022 Call for Parade Sponsorships (PDF)

The Fredericksburg Parks, Recreation & Events Department is now accepting sponsorship proposals for the 2022 Christmas Parade.  Please submit proposals to Kim Herbert, Fredericksburg Parks, Recreation & Events, 408 Canal Street, Fredericksburg, VA 22401 or by email at ksherbert@fredericksburgva.gov.  Proposals will be considered as they are submitted.  

Criteria for Evaluation:

  1. The City will not accept sponsors that advertise the following: Political campaigns, Special Interest Groups, Personal Causes, Alcohol or Tobacco products of any kind or Lottery advertisement.
  2. Sponsors/Advertisers provide commercial goods and services that may be lawfully purchased within the Commonwealth.
  3. City will select sponsorship package proposals that are deemed most beneficial for the success of the parade.

Offerors will be notified of their Sponsorship Proposal within five days of submission. Accepted sponsors will enter into an agreement with the City of Fredericksburg for 2022 with option to renew.

Download: 2022 Call for Parade Sponsorships (PDF)


Questions? Contact Kim Herbert 540-372-1086 ext. 307 or ksherbert@fredericksburgva.gov