The Fredericksburg Christmas Parade is a favorite community tradition in downtown Fredericksburg, VA. Its mission is to provide a traditional community celebration with a focus on safety and accessibility.

Thousands of people attend the parade each year and the marketing reaches tens of thousands in the months before the event. Sponsor this year’s parade and expand your business brand awareness here in our community.

The Fredericksburg Parks, Recreation & Events Department is accepting sponsorship proposals. Please submit proposals to Kim Herbert, Fredericksburg Parks, Recreation & Events, 408 Canal Street, Fredericksburg, VA 22401 or by email at

Offerors are invited to be creative in their proposal and are welcome to include additional items as part of their sponsorship contribution.

Criteria for Evaluation:

  1. The City will not accept sponsors that advertise the following: Political campaigns, Special Interest Groups, Personal Causes, Alcohol or Tobacco products of any kind or Lottery advertisements.
  2. Sponsors/Advertisers provide commercial goods and services that may be lawfully purchased within the Commonwealth.
  3. City will select sponsorship package proposals that are deemed most beneficial for the success
    of the parade.

Offerors will be notified of their Sponsorship Proposal no later than May 31, 2019. Accepted sponsors will enter into an agreement with the City of Fredericksburg for 2019 with option to renew.

Download 2019 Parade Sponsorship Opportunities

Download Parade Volunteer Job Descriptions

Questions? Contact Kim Herbert 540-372-1086 ext. 307 or