Call for Parade Sponsorships

The Fredericksburg Christmas Parade is a favorite community tradition in downtown Fredericksburg, VA. Its mission is to provide a traditional community celebration with a focus on safety and accessibility.

Thousands of people attend the parade each year and the marketing reaches tens of thousands in the months before the event. Sponsor this year’s parade and expand your business brand awareness here in our community.

The Fredericksburg Parks, Recreation & Events Department is accepting proposals for the following parade sponsors: Marshal Sponsors, Division Sponsors and Contributing sponsors for the 2018 parade. Please submit proposals to Sonja Wise, Fredericksburg Parks, Recreation & Events, 408 Canal Street, Fredericksburg, VA 22401 or by email as

Listed here are suggested sponsorship levels, which serve as minimum requirements for a sponsorship of this year’s Fredericksburg Christmas Parade. Offerors are invited to be creative in their proposal and are welcome to include additional items as part of their sponsorship contribution.

Criteria for Evaluation:

  1. The City will not accept sponsors that advertise the following: Political campaigns, Special Interest Groups, Personal Causes, Alcohol or Tobacco products of any kind or Lottery advertisements.
  2. Sponsors/Advertisers provide commercial goods and services that may be lawfully purchased within the City.
  3. City will select sponsorship package proposals that are deemed most beneficial for the success of the parade.

Offerors will be notified of their Sponsorship Proposal no later than May 31, 2018. Accepted sponsors will enter into an agreement with the City of Fredericksburg for 2018.

Download 2018 Parade Call for Sponsorship

Download Parade Volunteer Job Descriptions

Questions? Contact Sonja Wise 540-372-1086 ext. 215 or