Sponsor

The Fredericksburg Christmas Parade is a favorite community tradition in downtown Fredericksburg, VA. Its mission is to provide a traditional community celebration focusing on safety and accessibility.

Thousands of people attend the parade yearly, and the marketing reaches tens of thousands in the months before the event. Sponsor this year’s parade and expand your business brand awareness here in our community.

The Fredericksburg Parks, Recreation & Events Department is now accepting sponsorship proposals for the 2026 Christmas Parade.  Please submit proposals to Courtney Mersiowsky, Fredericksburg Parks, Recreation & Events, 408 Canal Street, Fredericksburg, VA 22401, or by email at [email protected] . Proposals will be considered as they are submitted.

View the 2026 Fredericksburg Christmas Parade Sponsorship Sheet

Criteria for Evaluation:

  1. The City will not accept sponsors that advertise the following: Political campaigns, Special Interest Groups, Personal Causes, Alcohol or Tobacco products of any kind, or Lottery advertisements.
  2. Sponsors/Advertisers provide commercial goods and services that may be lawfully purchased within the Commonwealth.
  3. The city will select sponsorship package proposals that are deemed most beneficial for the success of the parade.

Offerors will be notified of their Sponsorship Proposal within five days of submission. Accepted sponsors will enter into an agreement with the City of Fredericksburg for 2026 with the option to renew.

Questions? Contact Courtney Mersiowsky at 540-372-1086 ext. 307 or email [email protected]

2026 Sponsorship Tiers

Title ($10,000+)

Step into the spotlight this holiday season as the Fredericksburg Christmas Parade’s Title Sponsor! This premier opportunity places your business at the center of one of Fredericksburg’s most anticipated community events.

As the presenting sponsor, you’ll receive:

  • Exclusive naming rights with your business featured in the official event title (presented by…)
  • Prominent logo placement on the official parade banner
  • The opportunity to select one representative to serve on the official judging panel
  • Reserved VIP seating for your team near the judges’ stand
  • One complimentary float entry in the parade
  • On-air recognition during the @VisitFXBG parade livestream, reaching thousands of viewers and over 17,000 Facebook followers
  • Consistent social media recognition across all parade promotions
  • Logo placement on the sponsor banner at the judges’ stand
  • Inclusion on the official parade flyer and website

*Limited to one business.

Santa ($5,000)

Bring the magic to life as the Santa Sponsor in the Fredericksburg Christmas Parade! This special sponsorship places your brand alongside one of the most memorable moments of the event.

As the Santa Sponsor, you’ll receive:

  • Exclusive logo placement on Santa’s sleigh
  • Reserved VIP seating for your team near the judges’ stand
  • One complimentary float entry in the parade
  • On-air recognition during the @VisitFXBG parade livestream, reaching thousands of viewers and over 17,000 Facebook followers
  • Social media recognition in two parade-related posts
  • Logo placement on the sponsor banner at the judges’ stand
  • Inclusion on the official parade flyer and website

*Limited to one business.

Reindeer ($2,500)

Help keep the magic moving as a Reindeer Sponsor! With one sponsor guiding each division, your business becomes part of the holiday journey, bringing energy, excitement, and festive cheer to every step of the route.

As a Reindeer Sponsor, you’ll receive:

  • Reserved VIP seating for your team near the judges’ stand
  • One complimentary float entry in the parade
  • On-air recognition during the @VisitFXBG parade livestream, reaching thousands of viewers and over 17,000 Facebook followers
  • Social media recognition in two parade-related posts
  • Logo placement on the sponsor banner at the judges’ stand
  • Inclusion on the official parade flyer and website

*Limited to four businesses.

Jingle Bell ($1,000)

Add a little extra sparkle to the Christmas Parade as a Jingle Bell Sponsor! This sponsorship is a wonderful way to support a beloved community tradition while showcasing your business to parade-goers and viewers celebrating the holiday season.

As a Jingle Bell Sponsor, you’ll receive:

  • On-air recognition during the @VisitFXBG parade livestream, reaching thousands of viewers and over 17,000 Facebook followers
  • Social media recognition in one parade-related post
  • Logo placement on the sponsor banner at the judges’ stand
  • Inclusion on the official parade flyer and website
Snowflake ($500+)

Be part of the holiday magic as a Snowflake Sponsor! This accessible sponsorship opportunity allows businesses of all sizes to support the Christmas Parade while showing their community spirit and helping make the celebration shine.

As a Snowflake Sponsor, you’ll receive:

  • Social media recognition in a parade-related post
  • Logo placement on the sponsor banner at the judges’ stand
  • Logo inclusion on the official parade flyer and website